Google adds podcast episodes to Google Search

Google adds podcast episodes to Google Search

Listen · · 4.5 minutes to read

This article is at least a year old

  • Google have officially announced that podcast episodes will now appear in Google Search for users searching in the US in English. “We’ll soon add the ability for publishers to specify a playback destination, such as a third-party website or app,” the announcement says - perhaps for companies like the BBC and Radio France who deliberately blocked Google Podcasts.

    • What Google giveth, Google taketh away - outside the US, searches for “This American Life” or even “Podnews” currently have no play buttons for podcasts within search. (Compare a US search and an Australian one). We hope they’re back soon.
    • Podnews’s Editor, James Cridland, is moderating What Google means for podcasters at Podcast Movement (Friday 10am, Gatlin E6). The session promises “a technical dive into Google’s recent moves in podcasting, including discoverability and SEO”; we’ll have speaker information soon.
  • Will we get music licensing for podcasts? Maybe - a trailed announcement, apparently from SoundExchange and Podcast Music, failed to materialise today. A deleted story cached by our RSS reader named the two companies, claiming it is an “integrated global licensing solution” for podcasting, but we have no further details.


    Aug 15 2023: This broken link now points to the Internet Archive.
  • Apple have written to podcasters, letting them know that the new categories are now live, and giving some tips to maximise your show’s potential on the platform.

Thank you to Chris Riback for becoming a personal supporter of Podnews. Chris is co-founder of Good Guys Media Ventures, and host of (among others) Chris Riback’s Conversations. You can be like Chris.

People like Chris have helped us add a full RSS feed to our free jobs board, Podjobs.

Podcasts

Companies mentioned above:
Apple logoAppleApple Podcasts logoApple PodcastsCadence13 logoCadence13Glow logoGlowGoogle logoGoogleGoogle Podcasts logoGoogle PodcastsiHeartRadio logoiHeartRadioLibsyn logoLibsynPodcast Movement logoPodcast MovementSpotify logoSpotifySpreaker logoSpreakerThe Verge logoThe VergeVoxnest logoVoxnest

Readers and supporters

Gold supporters

Silver supporters

Readers and supporters

Get a global view on podcasting and on-demand with our daily news briefing